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Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its...
--YouTube Officially Confirms 3D ExperimentBooneOakley-website-2009.jpgCharlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations...
View ArticleBroadband Video Company, Ooyala, Appoints New President and CEO
--Other New Hires Announced Monday by National Geographic, NDS, BigBand, Red Bee MediaBroadband video platform provider, Ooyala, announced Monday night that it has appointed Jay Fulcher as president...
View ArticleNew Interviews with Hand Eye Technologies' Jonathan Kessler and acrossair's...
--Topics Discussed Include Smartphone-Based Interactive TV and Augmented Reality[itvt] has just published in-depth audio interviews with Jonathan Kessler, founder and CEO of Hand Eye Technologies, and...
View ArticleKlickableTV Unveils New Version of its Interactive Video Platform
--Enables Contextual Advertising within VideoNew York-based interactive video specialist, KlickableTV (note: earlier this year, the company announced a strategic partnership with IMG Publishing, a...
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YouTube Trumpets "Sophisticated" Usage of its Interactive Video Annotations...
--In Year Since Launch, Service Has Been Used to Create Interactive Narratives, Games, Menus and MoreYouTube-ChooseanEndingPicture 16.pngIn a posting on its corporate blog, Monday, YouTube noted that...
View ArticleOoyala Teams with WheelsTV to Test "POV Reviews" on eBay Motors
--Google Reported to Be in Discussions to Acquire Brightcove--ITV.com Switches from Silverlight to Flash to Power Online Video UPDATE: After we went to press, Ooyala contacted [itvt] to let us know...
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Interactive Video Company, Overlay.TV, to Focus Its Efforts Solely on its...
--Company Launched Overlay.TV for Retail in JuneOverlay.TV-homepage-2009.jpgIn a posting on its corporate blog, Monday, Overlay.TV, an Ottawa, Canada-based start-up that offers a platform which, among...
View ArticleOoyala Raises $10 Million in Series C Funding Round
--Company Has Raised $20 Million to DateBroadband video platform provider, Ooyala, announced late Monday that it has closed a $10 million Series C funding round. The round--which brings the total...
View ArticleVeeple Launches interPlay API to Add Interactive Functionality to Third-Party...
Veeple, a Palo Alto, Calif.-based company that specializes in interactive online video solutions for marketers (note: for an in-depth overview of the company's products and strategy, see the interview...
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Ooyala Launches Localized Version of its Broadband Video Publishing Platform...
--Also Launches Self-Serve Web Site for Japanese MarketOoyala-Japan-2010.jpgEarlier this month (see the article published on itvt.com, January 12th), broadband video platform provider, Ooyala,...
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WatchNBuy.com to White-Label its Interactive Video Commerce Player
WatchNBuy.jpgInteractive video commerce company, WatchNBuy.com, announced Wednesday that it is offering its interactive video player on a white-label basis to other Web site operators. The player,...
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Diesel Uses Clickable Interactive Video to Promote its New Spring/Summer...
Diesel-interactivevideo-2010.jpgItalian clothing company, Diesel, is promoting its new Spring/Summer collection via a vcommerce-enabled interactive video that is the result of a collaboration between...
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Coincident TV Launches its "Hypervideo" Technology in Private Beta
--Technology Billed as Enabling Social Media, Web Links, Commerce, All Within the Video PlayerFox-Coincident-Glee-2010-promo.jpgAt the NAB show in Las Vegas Monday, San Francisco-based start-up,...
View ArticleCoincident TV Teams with Ascent Media's Blink Digital to Develop Interactive...
--Coincident Bills its Tech as Enabling Social Media, Web Links, Commerce, All Within the Video PlayerAt the NAB show in Las Vegas, Tuesday, Coincident TV (CTV)--the San Francisco-based start-up which...
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mDialog Launches Interactive Video Overlay Ads for the Apple iPad
mDialog-iPad-2010.jpgAt the NAB show in Las Vegas, Tuesday, mobile video and in-stream ad management company, mDialog, launched in-stream interactive overlay ads for the new Apple iPad. According to...
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Radio: YouTube Annotations Inventor, Michael Fink
--Reveals Secret for Using Annotations to Enable Interactivity Within a YouTube Video, rather than Between VideosMichaelFink-high-res-sm.jpgIn this recorded episode of [itvt]'s talk radio show, "Radio...
View ArticleOoyala Deploys Cassandra Database System to Power Planned Next-Generation...
Broadband video platform provider, Ooyala, said Monday that it has deployed Cassandra as its new database system. Cassandra is a distributed database system that Facebook developed and open-sourced in...
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Westfield London Publishes Interactive Video of "Greatest Fashion Show on Earth"
Westfield-London-clickable-2010-e.jpgLondon shopping mall, Westfield London, has published an interactive video of its recent fashion show, "The Greatest Fashion Show on Earth," which took place March...
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News Round-Up
--BBC iPlayer, Sky Mobile TV, Livestation Now Available for Apple iPad--BBC Announces Red-Button Interactive TV Programming Line-Up through June 18th--CRTC Allows Advertising on VOD programs--CJ...
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News Round-Up (III): BrightLine, Chad, Matt & Rob, Clearleap-Roku,...
--BrightLine iTV Study Shows Hispanic Viewers More Likely to Engage with Interactive TV Advertising--Chad, Matt & Rob Release Trailer for their First FremantleMedia-Backed "Interactive...
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HowTo.tv in Interactive Video Partnership with Ooyala
LinkTo-video-2010.jpgHowTo.tv, a London-based digital marketing agency specializing in interactive video, said Tuesday that it is partnering with online video platform provider, Ooyala, to offer its...
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News Round-Up (III): Clikthrough, Autobytel, Deutsche Telekom, Flixster, Roku
--Clikthrough Powering Interactive Video for Autobytel--Deutsche Telekom Launches Third Annual Interactive TV Award Contest--Flixster Launches on Roku's OTT Platformflixster-on-roku-2010.jpgBecause the...
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Overlay.TV Integrates with MarketLive to Power Interactive Video Commerce for...
--Overlay.TV Is Also Powering Interactive Video Commerce for JCPenneyOverlayTV-Armani-2010-c.jpgInteractive video commerce specialist, Overlay.TV, said Tuesday that fashion company, Armani/Exchange,...
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Interactive TV News Round-Up (IV): itaas, ITV, Massive, BBC
--itaas Appoints Pat Tylka to its Advisory Board --ITV Launches ITV Player App for iOS --Massive Trumpets its Work on the BBC News Product for Connected TVITVPlayer-2011.jpg Because the [itvt]...
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